Update October 1, 2008
Tower Launches its New Website and Online Store
On October 1, 2008, Tower launched its new Web site and online store. Many changes have taken place at Tower Labs over the past year, and in an attempt to better serve its customers Tower's goal was to develop a new online presence that would give it more flexibility and offer its customers an easier navigation experience. It is our hope that this new design will work more smoothly for customers and make the whole Tower shopping experience easier and more enjoyable.
Tower distributors have also been afforded new individual Web sites for the purposes of customer referrals and tracked sales. These sites are sponsored by Tower at no cost to the Distributors. If you are a Tower Distributor please contact Tower today for the address of your Distributor Web site.
The online shopping experience will remain the same as far as the 24/7 storefront. When you visit Tower's new online Pauling Therapy Store and create an account, you will be able to view your order history and monitor the status of your orders. The site also allows for online changes to credit cards and cancellation and changes of monthly autoships.
Outstanding Distributor Recognition
Tower would like to acknowledge its lead Distributor and long-time Webmaster, Owen Fonorow, for his volunteer work and dedication to Tower Labs in maintaining its Web site and online store for the past 12 years and his unprecedented efforts at disseminating the news of Pauling's therapy. Tower is fortunate to have Owen as a part of its team and in fact, Tower would not be where it is today without his competent involvement.
Effective September 1, 2008, Owen Fonorow will be involved in academic pursuits and will be unavailable for Distributor inquiries, assistance, or Web site and online store concerns. Distributor Sally Jewell will be available in Owen's absence Monday - Friday between the hours of 9 a.m. and 9 p.m. EST TOLL FREE at 1-877-SJEWELL (1-877-753-9355), or by e-mail.
Thank you, Owen, for your tireless dedication to the Pauling therapy cause. We owe you a huge debt of gratitude and we look forward to many more years together as we continue to work toward Pauling's vision for a heart disease-free world. We wish you the best as you pursue your academic studies.
Tower Announces its Affiliate Program
On October 1, 2008, Tower implemented its new Affiliate Program for Webmasters. This program allows for commissions to be paid to Webmasters who sign up to participate in Tower's Affiliate Marketing Program and agree to maintain Tower banner ads on their sites. Each time a visitor to the hosting Web site clicks through to the Tower store from that site and places an order for Tower product, the referring Webmaster will be credited for the sale and be paid a 20% commission. The commission checks will be issued and paid to Webmasters quarterly based on quarterly tracking and sales reports.
ATTENTION TOWER DISTRIBUTORS: This program is for Web masters only and does not extend to existing or new independent Tower distributors who are required to be on monthly autoship to retain Distributor status and eligibility for commissions. Current Tower Distributors who attempt to join Tower's Affiliate Program in lieu of remaining on monthly autoship will be released as Distributors with no Distributor fee refunds and discontinuation of all future commission payments.
New Tower Distributor Attribution Tracking
On October 1, 2008 Tower implemented a number of measures to guarantee that independent Tower Distributors are credited for any and all sales to new Tower customers, including the following:
1. New Tower Distributor Web sites. Single-page Web sites are among the new features implemented at Tower to guarantee the downline relationship between Distributors and referred customers. Individual sales will be tracked and credited to Tower Distributors via a clickable link to Tower's Pauling Therapy Store included at each independent Distributor's Web site. When a visitor to that Distributor's site places an order at the Tower online store via the designated link from the Distributor's Web site, the sale will automatically be tracked and credited to that Tower Distributor.
2. New distributor promo codes. When a Distributor's Promo Code is used during the checkout process by a first-time customer, that customer will receive a one-time discount off retail pricing on his first purchase at the Tower store and also be assigned to the downline of the referring Distributor whose code he uses.
Tower Distributor Kit Returns
The Tower Distributor Kit is once again a required purchase as a condition of becoming a Tower Distributor. This is to ensure as far as possible that Distributors are educated about Tower products and competent to represent and promote Tower products according to FDA and FTC regulations.
One-Year New Customer Referral Requirement for Distributors Receiving Referral Commissions Under the Previous Tower Referral Policy
Effective October 1, 2008, all existing customers who are receiving monthly commission checks for Tower referrals made in the past are required to refer at least one new Tower customer sale every year in order to continue to receive monthly commission payments. Distributors who do not meet this requirement each year will lose any future monthly commission checks after that one-year period.
After October 1, 2008, commissions will only be paid to legitimate Tower Distributors who have purchased Distributorships and the Distributor Kit and been qualified as Tower Distributors. Referring individuals who have not purchased a Distributor Signup and Kit will no longer be eligible for referral commissions.
Tower Announces its New Pauling Therapy Formula, CardioAde®
On March 1, 2008 Tower introduced to its Pauling therapy lineup the new Pauling-therapy® formula CARDIOADE®. As Tower's best Pauling therapy value, CardioAde® differs from the other formulas in that it provides the therapeutic amounts of vitamin C and lysine in one jar instead of two. The product contains only vitamin C, lysine and stevia.
Global Product Price Increase
Effective April 1, 2008, after keeping its prices the same for many years, Tower found it necessary to put into effect a global price increase. The Ascorsine-9 autoship price did not increase but all other Tower formula prices were increased by 10%.
Shipping and Handling Cost Increase
Effective April 1, 2008, Tower's shipping and handling prices are 6.50 or 7% of the order total, whichever is greater, to account for its rising shipping and handling costs.
Case and Half-Case Wholesale Purchases
If you are a Physician/Practitioner, Retail Store or current Distributor and would like to order cases and half cases of Tower products at our lowest wholesale pricing, please register at Tower's new Pauling Therapy Store and request to be added to the Distributor Discount Group. Please include your Tower ID number. Within two business days of your registration you will be eligible to purchase half and whole cases of Tower products at the lowest wholesale pricing.
Tower has also implemented a mid-range wholesale pricing structure for current retail customers who would also like to order in quantities of 6 and 12 jars. Visit the new online Pauling Therapy Store for prices and to order.
New Tower Shipping Policy
Effective January 1, 2008, Tower implemented a new shipping policy for overseas customers.
Advertisements for Tower Products
Effective January 1, 2008, all Distributor advertisements for Tower products must be pre-approved by Tower management. If you are advertising Tower products via news or print media or via an online presence, please contact Tower management at 702-876-5805 and inform Tower so that your site or advertisement may be reviewed and approved.
Case Sales Shipping Charges
Effective January 1, 2008, shipping charges will be added to all case and half-case sales with the exception of shipments to physicians and medical practitioners.